While getting the edit finalized for one of our latest UMC Children's Hospital commercials, we realized as a group that we were missing a shot. Not that we had not shot what we had planned, but after looking at the spot on screen, as opposed to on paper, one additional piece was needed.
So, we decided to do get this "pickup shot" on Tuesday and get it into the final edit before we deliver them for broadcast at the end of the week. In a normal ad agency/production agency client situation, this kind of thinking would just not be possible, at least not if money was important to your business.
The shot we needed yesterday was of the Children's Hosptial signage and main lobby, and took about 5 minutes to actually shoot. However, because of the camera movement I wanted, it took over three total hours of equipment moving and grip/lighting setup. If we were a client of a production/ad agency, it would usually not be worth the minimum half-day rate just to get one shot.
This is the beauty of our little, self-contained department. We decided on Tuesday that we needed the shot, I cleared my schedule for Wednesday morning, got some help from Alex (our intern) and Eric (our staff writer), and we made the shot happen. It didn't cost us anything but time, which doesn't come for free either, but at least we can stay on budget and still make our spots look as good as we can.
We'll have the latest commercials on UMC's YouTube site on Friday, and out for broadcast on Monday. I'm looking forward to getting them out the door.
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