2.01.2011
First Commercial of 2011
This is our first commercial of the UMC 2011 Campaign.
We wanted to have a kick-off spot that, much like last year, was separate from the narrative style of the rest of the campaign.
This commercial kicks the year off with the intention to communicate what it means to be a teaching hospital. In any community the idea of a "teaching hospital" automatically has a negative connotation, so we decided to embrace the title and explain what this really means to our patients and our community: state of the art care, cutting-edge research, 24/7 care, multidisciplinary care, and an environment that encourages cooperation and teamwork among all staff members.
We're pretty proud of it, but there's no time to waste. I'm already planning to start shooting our next spot this week.
No rest for the weary, but I love this stuff.
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Matt, great job, as usual. Those jib shots are really silky. I could watch them for hours.
ReplyDeleteHey, I should have my new camera and lenses by Friday, so I'll probably put a test video up on the blog sometime next week. Can't wait!
hey paul, you stole my words!......i was gonna say the jib shots were silky!!......hahaha, no, i'm not that videograhpically hip!!......but, i do know it was a GREAT commercial !!......so professional and smooth! (silky!!).....i love the last shot of the hospital at dusk....cozy!!!......and what is it about your commercials that always makes me want to get a little misty-eyed?....you really have a way of bringing out underlying emotions in different situations.......i'm glad you "love this stuff", cuz you sure are good at it!!
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