Crown Ranch Spot

I've been waiting to do a project with my good friend (and brother-in-law) Casey O'Quinn at Gravity Digital, and finally got my chance. This was a commercial spot on a tight budget for one of his clients, Crown Ranch Properties in Montgomery, Texas.

Basically, we had no budget to shoot any footage, but we had some good elements to work with. Casey had managed to get some aerial footage of the area, in addition to some great stills of the trees and entry to the neighborhood that he was using heavily to brand the company. After a quick search, we added to our content with an HD golf clip from iStock to support one of the aspects of the spot.

The aerials gave a good feel to the beginning, and we were able to add some movement to the golf shot since we opted to get the HD version. To add some visual interest to the stills, I used movement and light rays to accent the trees still shot, and did a 3D breakdown of the final still in order to create a 3D dolly move (could be its own post later).

Anyway, it was great to work with Casey and I hope to do it again soon.